"Chefbear" Overseas Market Test
Landing in the UK Market ‧ Highly Acclaimed
TITC Studio's hit cooking game "Chefbear" has launched its first overseas market test after years of steady operation in Taiwan! This test primarily focused on the UK market, where the game's unique and creative mechanics shined brilliantly among Western players.
Overseas players gave it incredibly high ratings, even praising "Chefbear" as the perfect hybrid of "Animal Crossing + Cooking Mama"! Its exquisite art style was heavily complimented as "Asian kawaii style". This feedback not only confirms the game's longevity potential but also acts as a confidence booster for the team's expansion into Western markets.
A Surprising Shift in Audience Demographics:
Data analysis revealed an unexpected gender ratio among overseas players, showing 70% male and 30% female (exactly the opposite of Taiwan's 60% female and 40% male), encompassing both casual and competitive players. In response, the team plans to adjust the storyline, integrating ESG sustainability concepts and zombie survival themes. This ensures the game maintains its cute style while showcasing a unique personality, fully connecting with the international market!
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